Brand Advocacy Agent

I'll find online mentions of your product from customer employees and flag potential advocates for a customer success story.

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About this agent

Your best case study candidates are often already praising your product online, but finding them takes hours of searching. This AI agent scans the web for employee mentions by account, scores advocacy signal, and flags top accounts with a story angle.

What you get

Per-customer update with new mentions and sentiment, delivered continuously or when you mention the agent.

Advocacy score with high-scoring accounts flagged for follow-up, delivered continuously or when you mention the agent.

Customer success story angle and target persona, delivered continuously or when you mention the agent.

What this agent does

Verifies the account before researching

The agent confirms customer details against Salesforce and checks what has already been reported, so every run only surfaces new findings.

Searches the web, in local languages too

It searches for online mentions of your product by that customer's employees, expanding into localized terms for non-English market accounts.

Classifies mentions and the people behind them

Each mention gets a sentiment tag, and each person mentioned is classified as an advocate, decision maker, or power user.

Scores advocacy and flags who's ready

It calculates an advocacy score from mention volume, recency, sentiment, seniority, and source quality, then flags high scorers to the account owner in Slack.

Suggests the story and who to approach

For strong candidates, it proposes a customer success story angle and the specific persona worth reaching out to first.